Internet Marketing Guide For Neophytes

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Internet marketing means creating websites for your business on the net. As a newbie, the first question that comes to your mind is, “What is a website?” Well, a website is simply the pages of information about your business seen in the web which are enhanced by the use of the software.

Websites require time, money and effort to be ready for launching. But, this does not involve large sum of money as it is not as expensive as having a server. You do not have to be internet savvy to be able to get a site. You just need to learn and know the following as a beginner:

Set up hosting and obtain a domain name – Hosting is making your business visible to the open world through the World Wide Web. This is putting all of your files on the web. All you have to do is subscribe for a space on a hosting company’s server for a very affordable cost per year.

Set up Content Management System – CMS enables one to have a blog even without having information on editing the programs in the computer such as HTML, PHP and etc. CMS has a series of different functions but for a start you can simply create a simple informational site which can be revised later.

Create a unique format for your site- At this point, you already have a live website. Usually when you have this CMS installed, you get a website that has one format so changing the theme of the site will be the next thing to do.

Put in content to your site – This is writing more information to the pages of your website through CMS.

These are just basic procedures to get you to a website or to internet marketing. If you want to have a more advanced website, you will have to deal with designers and programmers online who are developing more sophisticated programs.

A Comprehensive Internet Marketing Guide for Coaches

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So, you’ve decided that it’s high time that you promote your coaching programs in the online arena. Well, I must say that this is a very good strategy in growing your business as this will definitely help you reach out to millions of people worldwide. Let me help you jumpstart your internet marketing campaign. Here are the things that you need to do:

  1. The first and one of the most important steps is to get your own website which will act as your virtual store. This is where you can send interested parties to in order for them to know your business and your coaching programs better. Start by getting a very descriptive domain name. People who hear it must have an idea as to what you exactly offer. Then, get your website professionally-designed. It’s important that it looks very professional and visually-appealing. You don’t want to give your visitors a reason to doubt you, right? Then, fill it up with amazing information that will speak volumes about your expertise in your chosen field. People who visit your website and read its content must be convinced that you have what it takes to help them reach their goals or that you have the best solutions to the things that they’re going through.
  2. Next step is to make your articles search engine-friendly. You need to make sure that it will show up on relevant listings. Ideally, you would want it to appear on the top 10 search page results so your target audience will not have trouble finding it. There are so many things that you need to do in order to secure better page ranking. These include building hundreds and thousands of links for your website, doing on-page optimization, promoting your site using search engine marketing, etc.
  3. Once you’re done optimizing your website, the next step to take is to promote it in the online arena. Instead of just waiting for your prospects to find you in the World Wide Web, take the first step and reach out to them. Promote your site using PPC advertising, forum posting, and social media marketing. Don’t forget to use content-based marketing solutions like article marketing and blogging as these will help you easily capture your target audience who are mostly using the internet looking for useful information.
  4. Launch list building campaign. Convince people who visit your website to sign up to your email marketing campaign. You need to get a hold of their contact information so you can easily contact them at anytime. This will definitely make the process of making follow-ups a lot easier. Make use of squeeze pages and make the process of signing up easier for these people. Then, send them newsletters every week. Don’t stop doing the whole process until you can get them to say yes to what you offer.