The Advantages and Disadvantages of Social Bookmarking

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Managing one’s website fully requires accurate techniques and procedures. To completely encourage more customers, increasing the website traffic is your best choice. How do you increase your traffic? The answer to this question is extremely simple. In order to add to your traffic, you have to use the so-called social bookmarking.

What is this social bookmarking? This term is commonly referred to as the process for internet users to sort out, store, handle and search resource bookmarks through online. Say for instance, if you come across a certain interesting website, you can automatically store the website in any social bookmarking sites and freely access it any time you desire. To fully understand the concept, simply take the following information as your guide.

If you are a novice to online businesses, you will surely ask the advantages of social bookmarking. This social media marketing has various features that you shouldn’t miss to take. One of the best things about this web social tactic is its accessibility. This site is not limited to a single computer. You can completely scan sites anywhere and any time you prefer as long as you have an internet connection. Since everyone firmly loves searching for the latest, craziest and funny videos, events, saying and jokes, they can immediately pass their websites to their friends and relatives. In that way, increasing traffic from social bookmarking is widely observed.

Once you gain trust from your previous readers, they will certainly follow your suggested social bookmarking sites and that results to high traffic generation. With this social bookmarking, you can easily find affiliates in promoting your business products and services. Both parties will instantly earn sufficient income out of their partnerships. Most importantly, social bookmarking mainly creates powerful and effective backlinks to your website. This will definitely assist you to have a highest search engine ranking.

Since not all techniques and procedures are proven perfect, social bookmarking also entails few disadvantages. In this internet marketing, tag structures are not properly regulated. Say for instance, users might be confused if they are going to use capital words for both main keywords and in first paragraphs. With increasing demands of social bookmarking, large numbers of people use its benefits and it may clearly affect your website. Most people create backlinks with no useful or valuable content submissions. In that case, they just create junk in your website for their own benefits.

By simply weighing both advantages and disadvantages of this process, you can fully understand its real effects to your website. Just like the other means of social advertising, it can give negative implications if you inaccurately use its functions. Fortunately, once you favorably get the benefits of social marketing, expect that numerous readers prefer to visit your website. The more readers and clients you have, the more you chances of accumulating more traffic to your website. Earning money with the use of social marketing is extremely fast and easy. Take time to develop your marketing strategies and see how this process effectively contributes to your online business success.

3 Effective Ways to Succeed in Social Media Marketing

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As social networking industry is booming small business owners are looking it as a low cost marketing platform. Small businesses are considering social media as a medium to sell or resale their products.There are three simple but effective ways by which small business owners can market their products in the social media.

1. Communicate with your Customers

Marketing is all about creating and maintaining new relationship and a relationship is all about maintaining communication. So from here we can understand that communication is the most important steps to success in social media marketing.

Social media sites like Facebook, Twitter, LinkedIn allows business owners to market their products. Other web tools like podcasting (BlogTalkRadio), event coordination (Meetup), photo sharing (photobucket, Flickr), wikis (Wikipedia, answers.com), video distribution (YouTube, Metacafe) allow small business owners to share information directly with their customers.

Contents in the form of blog post, video or audio, review or comparison, social network message or tweets help to share information and guide the customers in a less formal way.

This approach builds like and trust factor between the business owners and the customers. Features like targeted viewers allow business owners to market their product to customers based on their location, gender or interests. Facebook sports this feature.

Social media’s direct communication feature helps business owners to communicate to their target customers. Social networks has made it possible for the customers to give feedback about their experience regarding the products. This feedback helps the business owners to improve their product.

2. Collaboration boost customer-owner relationship

When small businesses communicate with their target customers, they feel powerful. When the target consumers feel powerful they buy from you, trust you and stay in touch with you. It is the consumers in this era (of media marketing) who make, break or shape purchase patterns.

Small businesses create communities or join already created communities to ignite the company-consumer collaboration. These communities bring their target customers nearer to them and in turn increase their percentage of sale. Social networks like Facebook, Twitter etc. serves this purpose.

Consumers trust social networks more than the companies itself as they rely on peers other than adverts. Social collaboration has become important to boost sales and popularity of a product.

3. Entertainment attracts less interest customers

Have you ever thought why social media serves as a marketing tool? No? I’ll tell you why. Social networks are fun and full of entertainment. Small businesses market their products by entertaining the consumers. People choose the place where they feel they are being listened to and enjoy themselves.

Social networking giant Facebook, serves as an entertaining market by featuring Facebook likes or fan pages. Amount of like shows a company’s popularity (not always). Other social media sites like Twitter attracts small businesses to market their product as they too have entertaining value.

Always remember to blend your product marketing with the social media tools. Try to post some relevant videos with some humorous title. Entertainment is an important mantra for social marketing.

Sites like Facebook and LinkedIn are becoming business owners interests as they are fast, entertaining, fun and not to mention very popular.

So what will be your company’s strategy when it comes to marketing on social media?